Rehito (Ray) Hatoyama earlier CEO of Sanrio (Hello Kitties holding company) has joined constellation as a key advisor. Ray was responsible for taking Hello Kitty from 300m marketcap to 6.5b.Until recently, Mr. Hatoyama was the Managing Director of Sanrio Co., Ltd (owner of the wildly popular Hello Kitty brand), and he had executed Sanrio’s global expansion strategy. He not only made Hello Kitty a global iconic brand, but also succeeded in acquisition of a UK brand named Mr. Men Little Miss and bringing the franchise to Hollywood. As a global strategist, he’s seen the market cap rise from $500 million to $3.5 billion in seven years after he joined the company in 2008.Ray will be playing a vital role on how Constellation will approach their go to market strategy for the next year.https://ift.tt/2L5qxYk
Submitted August 20, 2018 at 06:38PM
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