The recent years have seen a data-explosion. A staggering 90% of all data has been created in merely the past two years and this market is predicted to grow 2̃7% per year.We all know that when the service is free, that you are paying for it (another way). Which applies not only to your use of Facebook, but any other service. Data is a huge marketplace and you as the consumer have been blindly accepting the general terms of agreement of any of these companies. Thereby accepting they can sell your data without your further consent as long as they stick to privacy laws.This means three things:A) it is unverifable for you that they stick to these privacy lawsB) you have no idea how secure your data is storedC) you are not getting a cut when they monetize it.These shortcomings define the current data brokerage system and the clearly explain the necessity for a new approach. Given the technological and social trends demand will rise for a more willfull data exchange. The industry needs a new data monetization model to change what is an unfair and often nontransparent trading model.Various blockchain projects have been addressing the data and privacy issues, as its a logical fit for blockchain technology. And the issues of data and privacy have been getting a lot of attention thanks to the recent laws (GDPR) as well the - albeit meme-worthy - court cases of Facebook. I personally am an outspoken advocate for data-ownership projects and have taken the time to outline a couple with different use-cases each that I think are worthy of your attention:DatawalletAllows you to use your data from sources such as Facebook, Amazon, Twitter and you can control about who gets access to your data, but also learn what your data says about you. Which is new. All information is anonymized when they share it, and you can even opt-out - which they promise will be easy. When your data is used Datawallet shares with you in the monetization. Thus, by using their platform you will not only be paid for your data, but also keep it private and help learn what it tells about you!SWIPEIs a mobile data monetization platform for both users and app developers. App users and developers will be rewarded for contributing data. They will have full control over their privacy and data sharing policy, and have a focus on being compliant with GDPR (and PDPA the singapore version). Which allows data buyers, market research firms and advertisers to obtain high quality data from the network. What is cool about SWIPE is that they focus on behavioural datasets. Which is an unique approach.APEXAllows businesses to share data with one another while retaining ownership and knowing where its going.The consumer controls what data gets released to which brand and they are rewarded for sharing more (and receive the regular loyalty bonuses).Brands are rewarded for enticing cosumers to share their data. Nexus (Apexs AI) enriches the consumers data, before analysing future interaction points with that consumer.It is built from the ground up with GDPR controls in mind. The whole consumer controlling their data is exactly what is needed for GDPR compliance.Oyster PRLAanonymous and decentralized data storage on the tangle (data split into ~1kb ecrypted chuncks and spread over the Tangle), and an alternative way for websites/apps to generate revenue (not privacy invasive, no user data is collected and stored anywhere).
Submitted August 09, 2018 at 07:07PM
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